As TikTok attempts to pause a fast-approaching deadline that forces it to separate from its Beijing-based parent company ByteDance or face a ban in the United States, small business owners are starting to prepare for the worst. The Supreme Court listened to arguments on Friday and is expected to rule on the case by the end of next week.
In the meantime, creators are building email lists, joining other social platforms, and starting newsletters.
Lizz Smoak, co-founder of branding and marketing agency, Maiden Media, and a mentor and chairwoman for volunteer business mentor organization SCORE said the ban is about more than the app.
“It’s about the businesses and creators that rely on it,” Smoak told Entrepreneur. “I’ve seen how critical platforms like TikTok are for entrepreneurs. They’re more than marketing tools; they’re …