Signage and Wayfinding Strategies for Mass Public Transportation [Video]

Building a Better Transit Experience Through PlacemakingPresented by Vince Gratton, Partner at EntroThis presentation reviews the signage and wayfinding ...

Once recognised for its boldness and vitality, Sumo had lost its spark, struggling to stand out in a competitive Australian energy market. Over time, fragmented branding and inconsistent expressions had eroded consumer recognition and internal alignment, leaving their marketing ecosystem disjointed and ineffective. Faced with increasing competition and a lack of strategic direction, Sumo reached a pivotal moment of introspection under renewed board and executive leadership. This prompted fundamental questions: Who are we? What do we stand for? Why does it matter to our customers?

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