Photo by Ian Schneider on Unsplash
Great marketing is more than just advertising your goods or services. Its about knowing who you are and why you do it. This is where intentional marketing comes in.
Intentional marketing can help you showcase your core values, build a stronger brand presence, and draw more customers to your business.
A strong, value-oriented marketing campaign can reaffirm your company culture, too. This is particularly important if you are a growing business, as rapidly expanding businesses can quickly lose their identity during expansion.
But what does it take to be intentional in your marketing efforts?
Define Your Brand Values
Start with your shared brand values, corporate identity and company culture.
Shared values are integral to any business. They shape your overarching nisomess strategies as well as your day-to-day operations; they give decision-makers a guiding light to follow and show consumers what you’re all about.
However, many businesses fail to explicitly …