In a word, yes! It’s a misconception that video podcasts are only suitable for B2C companies. It’s not simply about achieving views or massive reach but rather familiarising your network/connections with who you are and what value you offer. You’ll surprise yourself with how much you actually know and if communicated properly will result in growing a niche audience and having meaningful interactions with potential customers.
1) Cost to entry is relatively low.
All you need is a DLSR camera (ideally two or even three so you can record a conversation with another team member and cover a variety of angles), two LED lights, a good quality microphone and ideally an in-house editor. If you don’t have an editor, you can always farm it out to a trusted partner. Some basic design for thumbnails with catchy typographic titles will also help draw attention to your videos.
2) Personal branding is still a hot one!
Introducing yourself to a wider audience is the first step towards …