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Entrepreneurship

Shake Shack tests first brand campaign in Seattle [Video]

Shake Shack normally promotes its brand with limited-time offers or other food-and-beverage marketing efforts, but the fast-casual chain launched its first branding campaign in Seattle on Monday.

With the tagline “For What It’s Worth,” the promotion highlights real-life comments from fans and will be tested in Seattle through Dec. 11, possibly expanding to other markets next year, the restaurant chain said.

New York City-based Shake Shack hired Austin, Texas-based ad agency Preacher to develop the campaign, and Preacher hired New York-based Nicolas Heller to direct the 6-second, 15-second and 30-second ads.

Shake Shack also will be posting billboards and other out-of-home ads throughout Seattle, it said.

“We wanted to leverage our own guests’ comments to put into words the often ‘indescribable’ experience of Shake Shack — a perfect blending of delicious food, great ingredients and feel-good vibe that creates a little magic,” Michael McGarry, Vice president of brand at Shake …

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Entrepreneurship

Podcast: Interior Design & Starting a Business with Madeleine Sloback [Video]

Podcast: talking Interior Design & Starting a Business with Madeleine SlobackConnect With Me | It's not a conversation until you join inInstagram: https://www.instagram.com/samantha.twistBlog: https://www.samanthatwist.com/​Facebook: https://www.facebook.com/samanthatwistblogPinterest: https://www.pinterest.ca/SamanthaTwistblogTwitter: https://twitter.com/TwistSamantha​Podcast: https://anchor.fm/twist-talks

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Entrepreneurship

Understanding Your 'Why': The Motivation Behind Starting A Business [Video]

When you start a project, do you stop to think about the reason?Your "why" should drive your motivation and keep you focused on your goals during difficult times. Knowing your "why" can help you create a clear vision for your business and make strategic decisions that align with your purpose.Learn more at: https://christianespinosa.com/books/the-smartest-person-in-the-room/#CyberSecurity #TSPITR #SelfHelpBook

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Entrepreneurship

Branding and Marketing: What's The Difference? With Vince Warnock [Video]

Welcome back to the Leadership Stack Podcast! Today we have Mr. Vince Warnock, a marketer, speaker, and author of the book “Chasing the Insights.” For our premiere episode with Mr. Warnock, he will be answering a few questions from Mr. CEO at 22, Sean Si, about digital marketing. How essential marketing is for businesses? What are the differences between branding and marketing? And how do marketing and branding work together in making your business successful? Hop into this valuable episode of the Leadership Stack Podcast!Vince Warnock on Social Media:LinkedIn: https://www.linkedin.com/in/vdub01Website: https://vincewarnock.com/Book: https://chasingtheinsights.com/___Part 1 - Branding and Marketing: What's The Difference? https://youtu.be/v2ZoCtZVlUcPart 2 - Should You Really Go for Paid Ads? https://youtu.be/ERD6ZIp3I94Part 3 - Is Word of Mouth Marketing More Effective? https://youtu.be/xpzzPhc0VGA___To learn more about entrepreneurship, leadership & management, you can follow us on:Facebook: https://www.facebook.com/leadershipstack/TikTok: https://www.tiktok.com/@leadershipstack?lang=enListen on Spotify: https://leadershipstack.com/spotifyJoin our community and ask questions here: https://from.sean.si/discordleadme.ph/facebookSean Si on Social Media:LinkedIn: https://www.linkedin.com/in/seansiFacebook: https://www.facebook.com/seansi.speaks/Websites:SEO Hacker: https://seo-hacker.comSEO Services: https://seohacker.services/Sean Si: https://sean.si/Check out Sean's new project: Aquascape Philippines: https://aquascape.phEnroll now in Sean Si’s Masterclass:https://sean.si/masterclass/Support Sean Si’s work by becoming a patron:https://www.patreon.com/seansiWhere Sean Si invests and make his money work for him:https://leadme.ph/growinvest