Join ActiveCampaign expert customers Kay Peacey and Melissa Love from The Marketing Fix as they reveal the secrets to making more money and saving time using ActiveCampaign. In this video, you’ll learn how to enhance customer lifetime value through self-service success strategies and personalized engagement. Melissa shares her proven methods to boost your marketing strategy effortlessly. Don’t miss out on these actionable insights!
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00:00 – Introduction: Meet Kay and Melissa
00:19 – Self-Service Success Overview
00:46 – Benefits of Increasing Lifetime Value
01:08 – Launching and Managing Member Goals
01:57 – Personalized Member Interactions with ActiveCampaign
02:46 – Kay’s Experience with Goal-Oriented Emails
03:46 – Applicability to All Business Models
04:58 – Enhancing Engagement and Value for Customers
06:14 – Re-engagement Campaigns for Lapsed Members