“My team is actually the biggest reason why I opted not to sell Brainchild and to shut it down instead; because I knew if I were to sell, I would have to sell my team,” explains Kiley Peters, founder of RAYNE IX, an executive consultancy for women entrepreneurs. Kiley began her entrepreneurship journey with Brainchild Studios, a digital content strategy agency. In today’s episode, Kiley shares why she chose to shut down Brainchild Studios, what she learned from shutting down a business, and why she decided to found RAYNE IX.
In 2021, Kiley realized that she no longer wanted to run Brainchild Studios and was instead interested in working with female small business owners. Her love for her team members led her to shut down the business instead of sell, so that she could bring them with her to the new company. Kiley shares what she has learned from her entrepreneurship journey, along with tips for other small business owners.
If you are an entrepreneur, you need to understand the value of your employees and provide ample opportunities for them to succeed. Learn more about why Kiley chose to shut down her first business and how RAYNE IX helps women entrepreneurs not only succeed, but flourish.
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