Haas has announced a multi-year sponsorship deal with “probably one of the largest companies you’ve never heard of” – as global communications platform Infobip has partnered with the American Formula 1 outfit.
A Croatian company with revenue exceeding $1.8billion last year, Infobip provides communication tools to the likes of Google and Uber while also helping to deliver content on WhatsApp, Apple Messages for Business and others.
The deal, announced ahead of Haas’ first home race of the season at the Miami Grand Prix, will see Infobip branding on the cars of Esteban Ocon and Oliver Bearman, while also helping the team connect with its fanbase in new ways using conversational AI and other tools.
“It’s a very proud day for us here, not only another home race, but a day in which we’re announcing our latest partnership with Infobip, probably one of the largest companies you’ve never heard of,” said Haas director of marketing …