The Squirrels programme aims to support young people in deprived communities most affected by the pandemic and also bring in families that may be new to Scouts. Its branding is bright, playful and fun and features its own logo, featuring a squirrel as the ‘S’.
The logo will eventually be used alone, when the Squirrels brand is more established, but initially will be used alongside the distinctive Scouts symbol to show it is part of the same family. The colours of the brand are also an extension of the main Scouts colour palette of red and yellow, with a number of woodland-themed colours added.
As well as the logo and wider branding, Supple Studio has created a series of new badges, a Squirrels storybook and other merchandise for the new programme. Working alongside Supple Studio, the copy and tone of voice for the project was developed with totalcontent, photography was …