Roku is partnering with Adobe to create a new data platform that allows advertisers and publishers to jointly discover, activate, and measure high-value audiences while prioritizing privacy.
This new collaboration sees Roku Data Cloud and Adobe’s Real-Time Customer Data Platform integrate, giving advertisers improved insights into streaming behavior and enabling them to drive more effective media strategies and discover new audiences.
“Our partnership with Adobe is another step forward for the Roku Data Cloud. Advertisers can now better understand their audience, make use of valuable proprietary Roku data, and ultimately maximize their TV investment,” said Miles Fisher, senior director of strategic advertising partnerships at Roku, in a statement. “This integration will unlock the opportunity for traditional performance marketers—like search and social buyers—to plan, activate, and measure campaigns on Roku.”
Ryan Fleisch, senior director of product marketing for Adobe Real-Time CDP and Audience Manager, added, “As consumers play a more active role in customizing their …