The exclusive experience is part of the University’s partnership with the NFL team
Image
On April 9, Rider University students had the opportunity to participate in a mock press conference with Super Bowl-winning, former New York Giants wide receiver Amani Toomer. Made possible through Rider’s partnership with the NFL team, the experience was part of a semester-long course dedicated to examining a range of marketing and communications tactics in relation to the Giants.
Giving students a unique, real-world experience, the press conference allowed them to practice their interviewing skills as part of a media scrum. Joined by Caleb Sink, manager of partnership activations for the Giants, Toomer answered a variety of questions about his experience with the media as a player, his transition from the NFL and how the media landscape has changed during his career. Sink provided insight into how the Giants approach branding, social media and collaboration with individual …