RGD | How to Design Stories [Video]

About this video

Description

How do you visually tell stories efficiently, thoughtfully and engagingly? Luke explores audience and reader engagement through content, packaging and design through examples of his work as an editorial designer.

About Luke Hayman

Currently a Partner at Pentagram, Luke studied graphic design at Central St. Martin’s School of Art, London, graduating in 1988. He has lived and worked in New York City since 1992. He joined Pentagram as a partner in 2006.

Hayman has served as the design director of I.D. magazine; senior partner and associate creative director in the Brand Integration Group (BIG) at Ogilvy & Mather, New York; creative director for Media Central and Brill’s Content magazine; and creative director of Travel + Leisure magazine. In 2004, Luke joined New York magazine as design director. He was instrumental in restoring the title to prominence.

Since joining Pentagram, Hayman has designed identities and environmental design projects for The Koch Institute at MIT, …