Typically, dynamic product ads on Facebook follow simple and uniform structures: standard templates with minimal information on images, which sometimes don’t even display correctly across all placements. At Promodo, we’ve developed a game-changing tool that sets you apart from competitors and makes your ads more recognizable through the automatic branding of each product card.
Promodo Feed Optimizer is a mechanism that takes dynamic ads in Meta to the next level with maximum customization. What is this tool, and how does it make your Meta ads more effective? We found out from Inna Kovaliova, Senior PPC Specialist at Promodo.
What is Promodo Feed Optimizer?
Feed Optimizer is an in-house development by Promodo, a tool for processing product images in feeds for Meta catalogs.
“The main advantage of this tool is the ability to stand out visually among competitors through dynamic advertising. Standard tools on Facebook provide everyone with the same means, leading to similar visual results …