Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Steven Wolfe Pereira, CEO of Alpha, recorded at CES in Las Vegas.
In this candid conversation, Steven shares his unique perspective on AI’s transformative impact on business and marketing, drawing from his extensive background in technology, marketing, and entrepreneurship.
Steven explains why the current AI revolution is fundamentally different from previous technological shifts, comparing it to the invention of electricity in its potential impact.
The conversation explores why CMOs should lead AI initiatives within organizations, the future of marketing roles, and the urgent need for marketing leaders to adapt to this new reality.
“I don’t think people understand that this is a platform shift unlike any other in our generation because it is the equivalent of inventing electricity,” he says on the podcast.
Steven also shares insights on the challenges and opportunities ahead, including the emergence of AI agents …