The world of gambling is changing. Sports betting is now legal in 38 U.S. states, and with new apps and betting websites constantly entering the market, it’s easier than ever to participate. As more people bet on sports, the State of Ohio foresees a rising need for resources that help prevent and treat gambling disorders.
Origo has been a partner and collaborator with Ohio for Responsible Gambling (ORG) for many years. It’s a coalition of agencies from the State of Ohio that works to prevent and reduce problem gambling by building awareness around the resources that are available to help people who may be at risk of (or are experiencing) a gambling disorder. As the primary partner of ORG since 2015, we’ve helped create a long list of awareness and outreach campaigns. For example, the Get Set Before You Bet campaign, which included over a dozen video PSAs, multiple online experiences, content marketing strategies, media …