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Put-in-Bay’s new branding looks for weekday visitors [Video]

With a new logo and marketing campaign, island officials hope to bring in more families and empty-nesters to the Bay

PUT-IN-BAY, Ohio — On Wednesday, Put-In-Bay's Chamber of Commerce and Tourism Bureau unveiled a new marketing campaign and new branding for the island. 

It hopes to entice more people to visit the Bay on weekdays. 

Put-In-Bay Chamber Executive Director Wendy Chambers says the island's new brand, which has been months in the making, is now ready for the 2021 summer season. Chambers says although the Bay loves its weekend partiers, this summer’s campaign focuses on empty-nesters and folks looking for family-friendly fun.

"The outdoor activities are endless, so come out with your family and enjoy all those things. If you’re an empty-nester, you might be coming for the dining experience, maybe visit the wineries. Just that getaway, ya know? Get out of your every day. We call it 'An Every …

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