The stage is set! Advertisers, don’t miss this cultural moment. ADWEEK House The Big Game is headed to New Orleans on February 7. RSVP.
The numbers
Publicis Groupe closed 2024 with organic growth of 5.8% year-over-year and revenues of €16 billion ($16.52 billion). Organic growth for Q4 was 6.3%, with revenues of €3.8 billion ($3.92 billion).
The company grew in all regions last year, including the U.S. (4.9%), Europe (5.4%), and Asia-Pacific (6.3%). It also led the industry with operating margins at 18%.
Publicis is projecting between 4% and 5% organic growth for 2025.
The watercooler talk
Publicis ended 2024 as the largest advertising and marketing services company among the “big six”—but it’s a designation that won’t last too long if Omnicom’s proposed takeover of IPG passes regulatory scrutiny.
Regardless, Publicis Groupe CEO Arthur Sadoun isn’t too worried about losing “top dog” status. In fact, he sees a major opportunity for Publicis amid the merger, as the company has already completed its transformation …