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Entrepreneurship

Procter & Gamble Set to Cut 7,000 Jobs Globally Over Next 2 Years [Video]

Cincinnati-based consumer packaged goods giant Procter & Gamble announced that it would eliminate 7,000 jobs over the next two years as it contends with costs associated with the tariffs imposed by the administration of President Donald Trump and consumer anxiety.

The cuts—which represent close to 6% of the company’s global workforce and 15% of its non-manufacturing workforce—were announced by chief financial officer Andre Schulten during the Deutsche Bank Consumer Conference in Paris on Thursday.

According to the Associated Press, Schulten said, “This restructuring program is an important step toward ensuring our ability to deliver our long-term algorithm over the coming two to three years. It does not, however, remove the near-term challenges that we currently face.”

With an employee base of nearly 108,000 around the world, P&G is known for making popular household and personal products including Tide, Gain, Pampers, Bounty, Crest, Always, Gillette, and Febreze.

The just-announced cuts will be part of a …

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Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac