Welcome to episode four of our mini masterclass on optimization. Over the next three episodes, we’re going to be covering the fourth domain of optimization which is branding, marketing, and business development. And we’re going to break these three up into three separate episodes and I want to give each of these topics the time and focus they deserve.
For this episode, I talked about how to optimize your branding. Though I’m not an expert on this subject, what I shared is what experts have told me and what I’ve experienced myself.
I discussed:
(03:55) How branding, marketing, and business development differ from each other
(04:52) The most valuable real estate on your website
(06:38) Why websites are so critical
(15:16) The two call-to-actions that your website must have
(17:08) Why all your social profiles must be updated
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