Logo Pricing Strategy: The Psychology Behind Selling
In this AdobeMax workshop highlight, Chris Do unpacks the secret to sales – putting client needs first. He challenges designers, entrepreneurs and creatives to rethink what it means to provide service and to sell with integrity. If you’ve been fixated on just pushing services like logos, you might be missing the mark on what your clients truly need.
Chris delves into dynamic strategies that help you stand out in a saturated market. He opens up about why selling the vision trumps selling the service and shares actionable insights on how to elevate your business approach. Chris reveals the crucial steps to not just sell a logo, but to sell a brand’s potential and dream. He challenges the audience to think beyond traditional branding and into the realm of crafting a compelling narrative for each logo. With a blend of comics, pop culture, psychology, and compelling storytelling, this workshop is not just another sales tutorial—it’s a transformative experience for your mindset and methods.
What You’ll Learn:
💡 The unconventional mindset that will wow your clients.
🗣️ Why selling *your* services/product may not be helping your clients.
👂 How to identify what your client really needs & how to guide them there.
🌟 How to position a logo as a critical element of brand recognition.
💰 Chris Do’s unique approach to creating a premium perception that commands higher prices.
Chris doesn’t just tell you how to sell – he shows you. Learn how to serve at a higher level and create a magnetic brand presence that attracts and retains discerning buyers. This video is a must-watch before you take another step in your sales process. Join us and unlock the secrets to success that have propelled Chris Do and countless creatives to the forefront of the industry.
In this episode:
00:00 – Intro
00:18 – How to Get Noticed
02:51 – Chris Drops a 💣?
03:47 – How to Respond to Clients
04:21 – Attracting Premium Clients
05:29 – Mistakes To Avoid
06:32 – The Secret of Big Brands
#valueproposition #pricingstrategy #clientattraction #logodesign
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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media
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