Premier Foods and Sony Pictures have announced a new partnership in celebration of Karate Kid: Legends that will see the former brand outfitting several products with branding that communicates a special promotion.
The partnership is launching in the UK where shoppers will find the branding on Sharwood’s and The Spice Tailor products that promote the chance to win a trip to New York and more. The promotional branding only requires consumers to scan the on-pack QR code to enter online, while several Sharwood’s products will be temporary renamed in celebration of the aforementioned Karate Kid: Legends movie.
Global Marketing Director of Cooing Sauces at Premier Foods Andrey Sokirkin commented on the Premier Foods and Sony Pictures partnership saying, “Bringing together bold and adventurous brands like Sharwood’s and The Spice Tailor with the Karate Kid franchise makes for the perfect collaboration. We reckon the new movie’s going to be a massive …