Every company struggles with product-market fit, from one person businesses to the Fortune 500. Our BIG LIST of powerful product-market fit questions with guest Bob London starts at minute 13:35 into the video. Learn how create the most compelling products and services that customers can’t wait to buy, plus the exact discovery questions, phrases and techniques to help you get customers for life.
INSIDE THIS PRODUCT MARKET FIT VIDEO:
0:00 Intro
3:30 What’s in a product name?
5:28 Finding a product opportunity
9:56 How to really listen to customers
11:23 Importance of disruptive questions
12:43 Foundation for product discovery
13:35 Starting your product-market fit conversations
17:40 Understanding your customer’s day
18:28 How to apply what you learn
22:20 Pivoting your product offering
25:04 Listening vs. Understanding
28:02 Getting a customer to share their wish list
31:30 How many conversations do you need
About Raj Khera:
Raj Khera is a past CEO and CMO of several SaaS businesses, growing them to successful multi-million dollar exits to public companies. He is a bestseller author on marketing and a Growth Advisor and Executive Leadership Coach to B2B SaaS companies. He is also the Publisher of MoreBusiness.com where his personal goal is to provide training, templates and resources to help 250 entrepreneurs become millionaires within 5 years of starting their business.
Raj is a prolific writer, bestselling author, and frequent guest on webinars and podcasts. He holds M.S. and B.S. degrees in electrical engineering from the University of Maryland, College Park. He also serves on the boards of several companies and nonprofits.
He divides his time between suburban Washington, D.C. and New York City. Raj’s favorite activity is being a dad followed by playing the drums (you can see his drum set in the background of many of his videos).
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