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At this point, many stories have been written about Spotify’s bid to steal a piece of the video podcasting pie away from YouTube, as well as podcast star Alex Cooper’s subsequent move to make her video content only available on YouTube. It’s clear that online video is the next battleground.
Few have truly reckoned with the broader consequences of podcasting’s shift to video—a process that was already underway, with some studies suggesting that 85% of U.S. listeners have watched a video podcast. Both the podcasting and social media creator spaces are in for some interesting times as the dividing line becomes less clear for audiences, creators, publishers, and advertisers.
After all, podcasting owes its success …