Podcast: Helping Authors Create Super Fans & Drive Revenue [Video]

In a recent episode of the Smith Publicity podcast, listeners were treated to valuable insights in a conversation with Sandy Smith, CEO of Smith Publicity who spoke with Ashley Zink, the founder of Higher Ground Consulting, on the art and science of book marketing. Ashley Zink, a creative and results-oriented marketing leader, shared her expertise in helping authors and thought leaders monetize their work effectively and build heart-centered brands.

Understanding the Goals and Challenges

The importance of understanding an author’s goals and challenges cannot be overstated. Ashley begins her engagement with authors by asking them two pivotal questions: “How can I help you achieve your goals?” and “What is that goal?” By narrowing down the objectives and addressing potential blockers, she establishes a foundation for successful collaboration.

Ashley notes that despite the many ambitions authors may have—such as making bestseller lists or increasing speaking fees—it’s essential to focus on and prioritize achievable goals. This targeted …