![Peter Schmidt Group CEO Sets Company up for Success as an International Boutique [Video]](https://video.getpvd.com/wp-content/uploads/2025/05/mp_227607_0_LukasCottrellCEOPeterSchmidtGrouponnewMilanofficezscOYM5Kjpg-1200x800.jpg)
Coming to Milan after recent international expansions to Lisbon and Tokyo was a no brainer, says Lukas Cottrell. “In Milan it is all about design. Through our international experience, a broader perspective on design, we are excited to offer something new to the Italian market.”
As part of their international strategy, the branding and design agency Peter Schmidt Group has opened a new office in Milan today. On the big day, CEO Lukas and Italian BBDO CEO Marianna Ghirlanda sit together to speak about their vision for a new chapter in Italy.
Peter Schmidt Group is a design company and part of TeamBBDO The Marketing Group Germany. The agency founded in 1972 is one of Europe’s leading design agencies. It is known for its holistic service offering and work with clients like Deutsche Telekom, Deutsche Bank, Mercedes-Benz, Deutsche Bahn and Lufthansa.
International expansion comes with its challenges
While opening international offices, staying true to the local …
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