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Entrepreneurship

Personal Branding with Cher Jones [Video]

Personal Branding with Cher Jones

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Before you enter the room, join the team, or land the client, your personal brand and digital presence tell your story. Together with Corporate Trainer and Coach @Cher Jones we will discuss how to strategically manage your personal brand and success.

Office Hours for 8/22/22 – Office Hours 881
00:00 Start
00:33 I want a small teleprompter on wheels in my zoom office space that can tuck behind my desk.
02:37 I may get to rig a ural’s sidecar for a project. Besides hanging my killshock any suggestions for a ten pound camera on a smaller bike for semi rough terrain?
05:24 What websites or podcasts do you frequently visit to keep up with what’s happening in the tech and media industries?
08:56 Our school district is looking for a camera and mic system that can be mobile to record classroom lessons. Also work in a small auditorium for presentations on stage?
12:15 Has anyone used Zencastr?
18:52 Thinking about getting a Calibrite ColorChecker Video. Currently making changes by eye. Any tips for proper use?
22:42 Can the panel explain the use case of Apple TV 4 K and Sienna Monitor App?
24:43 Standard practice vs exceptions: Talking head panelist lighting and background. Warm talent with cool background? Exceptions?
28:23 Can Panel members describe how the disappearing Act with the ATEM work?
31:56 Ran into an elementary STEM teacher making videos at a suspension bridge in San Diego. Two thoughts 1- How can we best inspire/educate/support her? 2-What inspired you as a kid?
40:11 What is “digital mixing”?
44:15 Do I need an interface ( streamyard) to use with Linked Live?
45:12 Alex. when you were describing the disappearing act, how did you stop in the middle of the transistion?
45:42 For those that have managed crew/staff, how do you feel about over versus under-communication?
51:36 Can Alex go in to more depth on “focus mode” and what he learned that he didn’t know before
52:25 If building a three camera setup with BlackMagic Studio Cameras, what combo of MFT lenses would you recommend?
56:00 Guidance on how to outline a video from the panel is greatly appreciated.
58:59 Liberty talk about the latter in your background please?
01:00:08 *** Panel Discussion – Personal Branding ***
01:18:27 With everybody hawking their personal “brand” doesnt this run the risk of diluting the power of the product?
01:22:35 How can you present a personal challenge (being on the autism spectrum, for example) in a positive way as part of your personal brand?
01:24:56 How do you manage branding when your skillset(s) span multiple fields/disciplines? Keep them separate, or fold them under a “jack-of-all-trades” umbrella?
01:28:52 When I think of a “brand” it is the traditional definition – Logo, Font, Colors etc. Call me a curmudgeon, but isnt it easier to just be authentic in whatever you do, and let that authenticty shine?
01:35:29 What strategies are large organizations using to humanize themselves (less corporate) to their customers and make their ad campaigns more successful?
01:39:58 You look and sound good, Ms. Cher Jones, what is your setup?
01:40:45 How do you separate personal branding from marketing the organization you may be working for?
01:43:07 From a company’s perspective, what tips do you have for encouraging employees to develop their personal brands as a way to represent the company? Particularly people that don’t see value in LinkedIn or networking.
01:47:17 What is the best twitter mangement tool? to remove ghost followers, remove deadwood, boost most interactive followers, etc (eg. tweetdeck, hootsuite, etc)
01:48:00 If others think I am good at something but I don’t think I am good at it–is that a good/bad thing?
01:49:23 I noticed the personal brands that are successful have a much higher ratio of providing value vs asking for a sale. Why don’t more people do this? The opposite seems misguided.
01:50:24 What are your thoughts on establishing Vision, Mission and Values statement(s)? I’ve been trying to encourage management to get something defined, hoping it will help us with our internal “brand”
01:51:54 I want to get better at what I do! Do you have suggestions?[link]
01:58:27 Thanks for joining us today, how would you give insight to someone who may be vision impaired and might need to stregthen their personal brand skills or such?
01:59:36 Who is the King of Twitter? Facebook? Linkedin? Youtube? Tiktok? Instagram?

#paneldiscussion #branding #personaldevelopment

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