Who hasn’t heard of big names like Warren Buffett and Elon Musk in entrepreneurship? It’s because they have strong personal brands that their names are recognisable to every aspiring entrepreneur. And people like Oprah and Ellen have built such powerful personal brands that they are recognised by their first names alone.
Although these examples are a bit far-fetched, they give you an idea of just how effective personal branding can be. They are considered among the most successful people in the world. Whether you’re trying to land your dream job or you’re hoping to get more brand partnerships, your personal brand could be the deciding factor that sets you apart from other options.
But what exactly goes into the personal branding process? It’s similar to product branding in which you are the product. It involves a lot of competitor research to identify what makes you unique so you can stand out from the …