Visual perception is based on many things like shapes and outlines of objects, texture, but most of all on color. Have you ever given a thought to why black or gray blog color combination makes you feel dull? Or why does orange or green look so vibrant and juicy? Color has the power to provoke emotion and generate attitude. The chain of color perception starts with our eyes. They are transcending the information about the color to the hypothalamus in our brain, which then forces our endocrine system to release hormones. The latter influence human emotions and behavior.
But what if the impact of a blog color combination is a bit overrated? It’s no secret that marketing is color dependent. Numerous studies have been held to find out how exactly color schemes impact. It is useful for branding purposes to examine what colors are preferred by both men and women …