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All eyes are on Lewis Hamilton, Formula 1’s biggest global star, as he makes his long-anticipated debut for the Scuderia Ferrari HP team at the Australian Grand Prix on Sunday (March 16). It’s a significant cultural moment for Formula 1, Ferrari, and the latter’s brand partner, Peroni Nastro Azzurro 0.0%.
To celebrate this new era of racing, Peroni’s alcohol-free beer welcomes Hamilton, who moves from Mercedes to the Ferrari team, with a stylish, elaborate gesture in true Italian fashion.
“The Italian Way” kicks off the second of a five-year partnership between Peroni Nastro Azzurro 0.0% and Ferrari. The campaign is also the first work for the brewer from McCann Worldgroup after the agency, led by McCann …