New Global Campaign from BBDO Highlights the Role Dogs Play in Making the World a Better Place
We live in incredibly complex times. Twenty-four hours a day, seven days a week, the human race literally races from one activity to the next. But no matter what corner of the world you call home, there’s one friend who can always help us instantaneously reconnect with the simple things in life – whether through a slobbery kiss, a simple tail wag or an excited bark – dogs. And today, our furry friends will take their rightful place in the spotlight as Pedigree Brand launches a new global marketing campaign called ‘Feed the Good.’
Created by BBDO, ‘Feed the Good’ is Pedigree’s first global campaign in years and is based on the simple, yet universal insight that dogs bring out the good in people as their innocence helps us reconnect with our own. “Studies …