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Paramount is setting itself up for a big win in the AFC Championship game.
Today, the company announced that, for the first time, it’s bringing live, shoppable ads to Sunday’s NFL playoff matchup between the Buffalo Bills and the Kansas City Chiefs. To do so, the company is promoting its CBS Sports HQ digital storefront, a second-screen shoppable experience.
Here’s how it works: Using a phone or tablet, viewers can shop the CBS Sports HQ Store and peruse featured products that cater to an NFL-viewing audience. Among the goods, fans can shop for snacks and entertainment, with sports marketing partners like Pepsi coming on to make it happen.
The storefront is run through Shopsense technology. Paramount previously kicked off its Shopsense partnership at the 2024 CMT Music Awards red carpet pre-show and had a Shopsense AI Lens at the …