Panda Express Debuts Karaoke Aunties to Win Over Young Diners [Video]

Post author By Curator
Post date April 25, 2025

Even if they don’t say it in so many words, your aunties adore you. But instead of an awkward heart-to-heart, they have a different tactic for making their feelings known.

Behold the power ballad, belted out karaoke-style by five women of a certain age in impeccable makeup and sensible shoes. And their original song, “Have You Eaten Yet?” is as layered and nuanced as a spicy main dish.

The tune, the charming singers, and their teenage nephew character co-star in a new campaign for Panda Express, as the restaurant continues to target younger demos and focus on brand building in its advertising.

The work comes from indie agency Opinionated, which won the Panda Express business last year after a competitive review, with “Have You Eaten Yet?” intending to dig into a cultural insight.

“Asking ‘Have You Eaten Yet?’ is how many of us show love without saying it directly,” according to Fabiola del Rio, vice president …

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