The not-for-profit company, Charity Vouchers, has collaborated with strategic brand design agency, Outlaw, to redesign their 22-year-old visual identity and breathe new life into the brand as they look to support more UK charities than ever before.
Founded in 2002, Charity Vouchers is a not-for-profit service that lets people buy and give charitable donations as gifts, with the recipient able to donate their voucher’s value to any UK Registered Charity – the only UK not-for-profit that allows people to do this.
As a unique business model with no substantial backers or start-up funding at the outset, the original branding was designed to communicate goodness and trustworthiness. However two decades later it was missing the ‘feel-good factor’ or a clearly defined point of difference for the brand vs. its competition.
In a post-pandemic era where giving has become even more important and consumers have hit peak ‘stuff’, a refreshed visual identity was also an opportunity to attract new audiences – including corporations …