Outbrain on Thursday said it agreed to buy video advertising platform Teads from Altice International in a $1 billion deal that will create a digital media platform reaching 2 billion consumers worldwide.
“It’s a real a transformational deal,” David Kostman, chief executive of Outbrain, said in this video interview with Beet.TV contributor Rob Williams. “The two companies are really best-in-class in what they do.”
Outbrain pioneered the content-recommendation business that helps publishers to earn additional revenue by showing paid links to other digital content. Teads invented out-stream video advertising – a form of native advertising – and developed a sell-side platform with a growing business in connected television.
“We bring what we believe is the best in performance advertising, prediction capabilities and engagement of audiences,” Kostman said of Outbrain’s click-based ad revenue model. Teads is “bringing today a broad, omnichannel video-branding platform that is unparalleled; they are bringing tremendous relationships with the top, most-premium advertisers in the world.”
As part of the …