SYDNEY, March 25, 2025 /PRNewswire/ — Ortto, a leader in marketing automation, today announces the launch of Ortto AI, an advanced suite of AI-powered features designed to help businesses work smarter, optimize campaigns faster, and make better decisions with ease.
Beta testing has already demonstrated that customer lifecycle journeys and granular cohorts can be created 26% faster within Ortto’s industry-leading marketing automation tools.
Introducing AI-Powered Marketing & Sales Automation
With Ortto AI, businesses can now harness the power of AI to automate complex processes, reduce manual effort, and improve decision-making across marketing and sales functions.
Key Features:
- AI Filters – Instantly segment audiences using simple text commands (e.g., “show me the most engaged trial users”), removing the complexity of manual filtering.
- AI Decision Shapes – Dynamically analyzes sales journeys, identifying high-converting leads and expansion opportunities.
- AI Enrichment – Enriches contact records, scores leads, and suggests next-best actions like …