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OptiKPI CEO Johnson Irudayaraj: “We Use Automation to Drive Value, Create Tailored Products, Evolve with Regulation and Bring More Creativity in iGaming” [Video]

OptiKPI is a marketing automation platform that specializes in iGaming campaigns and creates responsible and sustainable strategies for the businesses involved in the industry. The company focuses on driving revenue that comes with higher customer satisfaction and delivering the right products to the right crowd – while keeping its customers compliant across all jurisdictions.

OptiKPI is a multi-jurisdiction iGaming marketing automation tool built specifically to create responsible, laser-targeted campaigns. Its purpose is to maximize player engagement and to drive sustainable operator revenues. Its success is its simplicity, and the fact it’s easy to manage in real-time, fast to set up, and easy to personalize.  Through dynamic reporting, OptiKPI is capable of ensuring that its offer is on-point and meets player and business needs.

The company has developed an advanced risk management tool to ensure that its offer is compliant with local regulations and puts businesses on par with legal norms. …

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