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Entrepreneurship

NSW Health launches VirtualADULTS. Yes, seriously [Video]

There are times in government when even the most obviously effective, common-sense, efficient, innovative and have-to-happen programs could do with a little extra help from marketing, especially on the branding front.

Like what not to call things.

Even if they are the most rock-solid solutions to persistent and pernicious problems, like having to sit in the Emergency Department of a public hospital to deal with a basic issue ordinarily handled by a clearly unavailable primary health provider such as a general practitioner.

So it was on Wednesday, when, on the same day the Commonwealth government passed new laws to ban under-16-year-olds from social media platforms because of exposure to nasties, NSW Health Minister Ryan Park launched what will almost certainly be a future episode of Utopia.

The backstory is that kids (or their parents) have had a virtual dial-a-quack service for a while, sparing the drive to casualty and the epic wait thereafter. Now grown-ups are getting …

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Entrepreneurship

#609 Lessons in Ueber-Branding with Branding Specialists, JP Kuehlwein & Wolfgang Schaefer (2021) [Video]

In this episode we’re joined by Branding Specialists, JP Kuehlwein & Wolfgang Schaefer. JP and Wolfgang have been working together for over a decade, finding mutual fascination in what it takes to become an ueber brand. Their research and consulting work has also culminated in the release of two books on the topic, ‘Rethinking Prestige: Secrets of the Ueber-Brands’ (2015) and ‘Brand Elevation: Lessons in Ueber Branding’ (2020).In this episode we discuss:How JP and Wolfgang found their shared fascination in the study of ueber brands.What triggered the creation of their latest book, ‘Brand Elevation: Lessons in Ueber Branding’.JP and Wolfgang’s definition of what makes an ueber brand.Why can some ueber brands afford to spend less on advertising?The difference between a profitable brand and an ueber brand.Are luxury brands different to ueber brands?What can cause the death of an ueber brand?Referenced in this episode:JP and Wolfgang’s first book, ‘Rethinking Prestige: Secrets of the Ueber-Brands’: https://amzn.to/3yFLVg3JP and Wolfgang’s latest book, ‘Brand Elevation: Lessons in Ueber Branding’: https://amzn.to/2VaEFKrhttps://www.kingarthurbaking.com/https://www.patagonia.com/home/https://uk.louisvuitton.com/eng-gb/homepagehttps://www.freitag.ch/enCONNECT WITH JP Kuehlwein & Wolfgang Schaefer:https://ueberbrands.com/authors@ueberbrands.comjp@ueberbrands.comhttps://zwoelfconsulting.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttFor guest enquiries or to talk to us about anything podcast related, email us at podcast@sitevisibility.com

Categories
Entrepreneurship

Understanding Your 'Why': The Motivation Behind Starting A Business [Video]

When you start a project, do you stop to think about the reason?Your "why" should drive your motivation and keep you focused on your goals during difficult times. Knowing your "why" can help you create a clear vision for your business and make strategic decisions that align with your purpose.Learn more at: https://christianespinosa.com/books/the-smartest-person-in-the-room/#CyberSecurity #TSPITR #SelfHelpBook

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Entrepreneurship

Branding and Marketing: What's The Difference? With Vince Warnock [Video]

Welcome back to the Leadership Stack Podcast! Today we have Mr. Vince Warnock, a marketer, speaker, and author of the book “Chasing the Insights.” For our premiere episode with Mr. Warnock, he will be answering a few questions from Mr. CEO at 22, Sean Si, about digital marketing. How essential marketing is for businesses? What are the differences between branding and marketing? And how do marketing and branding work together in making your business successful? Hop into this valuable episode of the Leadership Stack Podcast!Vince Warnock on Social Media:LinkedIn: https://www.linkedin.com/in/vdub01Website: https://vincewarnock.com/Book: https://chasingtheinsights.com/___Part 1 - Branding and Marketing: What's The Difference? https://youtu.be/v2ZoCtZVlUcPart 2 - Should You Really Go for Paid Ads? https://youtu.be/ERD6ZIp3I94Part 3 - Is Word of Mouth Marketing More Effective? https://youtu.be/xpzzPhc0VGA___To learn more about entrepreneurship, leadership & management, you can follow us on:Facebook: https://www.facebook.com/leadershipstack/TikTok: https://www.tiktok.com/@leadershipstack?lang=enListen on Spotify: https://leadershipstack.com/spotifyJoin our community and ask questions here: https://from.sean.si/discordleadme.ph/facebookSean Si on Social Media:LinkedIn: https://www.linkedin.com/in/seansiFacebook: https://www.facebook.com/seansi.speaks/Websites:SEO Hacker: https://seo-hacker.comSEO Services: https://seohacker.services/Sean Si: https://sean.si/Check out Sean's new project: Aquascape Philippines: https://aquascape.phEnroll now in Sean Si’s Masterclass:https://sean.si/masterclass/Support Sean Si’s work by becoming a patron:https://www.patreon.com/seansiWhere Sean Si invests and make his money work for him:https://leadme.ph/growinvest