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Even as it gears up to launch an entirely new brand in NikeSkims, Nike’s marketing team is not sleeping on other buzzworthy collaborations.
The sportswear giant has announced an unlikely partnership with Kool-Aid, which it said blends “sneaker culture, self-expression, nostalgia and ultimate comfort” with Kool-Aid’s spirit of “flavor and creativity.”
Inspired partly by a TikTok trend where young people mix Kool-Aid flavors to create custom blends (which has racked up 26 million videos and counting), the mash-up includes two new colorful sneaker drops for NBA Memphis Grizzlies star Ja Morant’s signature Ja 2 line.
The sneakers feature two colorways: bold, two-tone designs inspired by Morant’s favorite Kool-Aid flavors, Blue Raspberry and Cherry, blending into Orange and Lemon Lime on the sole. Each pair features mascot the Kool-Aid Man breaking through a wall.
Inspired by Morant’s childhood in South Carolina, he wanted the sneaker colorways to nod to the special memories at his grandma’s house.
“I …
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