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Entrepreneurship

Nike’s Latest Unlikely Brand Collab? Kool-Aid Sneakers [Video]

Even as it gears up to launch an entirely new brand in NikeSkims, Nike’s marketing team is not sleeping on other buzzworthy collaborations.

The sportswear giant has announced an unlikely partnership with Kool-Aid, which it said blends “sneaker culture, self-expression, nostalgia and ultimate comfort” with Kool-Aid’s spirit of “flavor and creativity.”

Inspired partly by a TikTok trend where young people mix Kool-Aid flavors to create custom blends (which has racked up 26 million videos and counting), the mash-up includes two new colorful sneaker drops for NBA Memphis Grizzlies star Ja Morant’s signature Ja 2 line.

The sneakers feature two colorways: bold, two-tone designs inspired by Morant’s favorite Kool-Aid flavors, Blue Raspberry and Cherry, blending into Orange and Lemon Lime on the sole. Each pair features mascot the Kool-Aid Man breaking through a wall.

Nike, Kool-Aid

Inspired by Morant’s childhood in South Carolina, he wanted the sneaker colorways to nod to the special memories at his grandma’s house.

“I …

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Entrepreneurship

PCI students launch businesses and give back to community - PortageOnline.com [Video]

Students in the applied commerce program at Portage Collegiate Institute showcased their business ventures last week after a semester of hard work. The event featured student-run companies offering everything from custom apparel and cleaning services to marketing strategies and community-focused food programs. Gavin Taylor, who teaches applied commerce at PCI, says the event gives students a real taste of entrepreneurship. Weve got some students selling lip gloss, bracelets, snacks, social media marketing services, house cleaning, clothing, lots of variety, notes Taylor. Each visitor acts as a judge, receiving ten $1,000 PCI Bucks to invest in their favourite student businesses. Though friendly, the competition is designed to simulate real-world decision-making and customer engagement. googletag.cmd.push(function() { if($(document).width()