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Entrepreneurship

New businesses open in Downtown Santa Barbara, quickly filling vacancies [Video]

SANTA BARBARA, Calif. – New life is coming to Downtown Santa Barbara. More businesses are starting to move in and open, filling the downtown vacancies.

"This just came at the right time. The price was right. It was just such a good opportunity that I just couldn't pass it up, so we're really excited about it," said Sara Gehris, owner of SB Urban Flea Market.

Gehris expects to open her market next month, taking the old home of Pascucci Restaurant.

"It's going to be a vintage, just a flea market, very eclectic. I have over 18 dealers in here. I'm going to have some artisans, most of them are local," Gehris said.

SB Urban Flea Market is joining businesses like M Special and Tondi Gelato which also recently opened on State Street.

Downtown Santa Barbara attributes this success to the State Street promenade—which will remain for at least another year.

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Entrepreneurship

Mastering Marketing Automation & AI in Customer Engagement [Video]

Thursday, January 30, 2025 at 1:00 PM Central Standard Time. In this session, discover the secrets to leveraging AI-powered solutions to engage with customers, advance leads along the sales funnel and personalize follow-up strategies. Discover the power of AI in nurturing leads, providing online customer engagement, and fostering meaningful interactions. Learn how to integrate a concierge approach into your lead management process, ensuring no missed opportunities. Well also discuss customer engagement, offering insight into best practices for implementation. Prepare for a fun and insightful take on AI as we investigate its role in modern marketing strategies and its potential to shake up OEM and dealer-focused selling. Three Learning Outcomes1. Effective Utilization of Marketing Automation2. Maximizing AI Capabilities3. Innovative Approaches to Customer Engagement