Neds, the Australian sports betting brand of the international gambling company Entain, has inked a new deal with Australia’s A-Leagues.
The agreement will see the brand promoted across many venues and grant it an appearance on the digital hub “Keepup.” The deal covers the next two years and will see Neds’ logo spread across various stadiums of Australia’s highest-level soccer league.
Additionally, Neds’s logo will be integrated into the various social media accounts of the A-Leagues. Lastly, the sports betting brand will be integrated into live match centers for both domestic and international games.
James Burnett, the chief marketing officer of Neds, shared his thoughts on the agreement. He revealed that since soccer is the most played sport in Australia and the world, a remarkable growth of interest has been seen across the A-Leagues.
Burnett pointed out that Neds is “a young and dynamic player” within the highly competitive sports betting market. Because of this, the …