NBA superstar LeBron James has secured a minority stake in Liverpool after aligning with the club’s US owner John Henry and his parent company Fenway Sports Group.
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Photo: Reuters |
Fenway Sports Group, which also owns baseball’s Boston Red Sox, is partnering with James’s sports-marketing firm, LRMR Branding & Marketing, to become the representative for the Miami Heat player around the world.
As part of the deal, the two-time NBA MVP received an undisclosed percentage of Liverpool.
“The first time I stepped on an NBA court I became a businessman,” James told the Wall Street Journal. “This is a great opportunity for me.”
“For me, this is about being in business with an organization that loves sports as much as I do.”
The deal marks the first time that a professional athlete at the top of his game has taken an ownership interest in a team with the …