With the rise of digital marketing over the past two decades, software vendors have developed tools to partially automate marketers’ work, making them more productive and enabling actions that were previously difficult or impossible. Examples include marketing automation, email autoresponders, chatbots, social media post schedulers, automatic content curation tools, programmatic advertising, and more.
In recent years, the rapid adoption of AI has led to the emergence of AI-driven marketing tools that further enhance marketers’ ability to automate tasks. Today, the vast majority of content marketers use AI to assist with creating, reviewing, or editing written content, as well as ideating or generating visuals. Many of these tools are already integrated into Content Management Systems (CMS) or Digital Experience Platforms (DXP).
Inefficiency is a marketer’s biggest problem
Marketers spend a significant portion of their work time on routine, repetitive tasks that drain their time, focus, and creative energy.
When it comes to managing content, they often …