Narratives vs. Stories: The Art of Marketing Storytelling [Video]

Beyond Words: How Narratives Influence Audiences
The Secret Psychology Behind Captivating Your Audience

Unlock the power of business storytelling with Chris Do as he explores the fascinating world of corporate storytelling in “Narratives vs. Stories: The Make-or-Break Difference for Your Business.” Dive into the psychology of marketing and advertising, and discover how to influence consumer behavior through storytelling that sells products.

In this video, Chris Do takes you on a journey from the past to the future, emphasizing the importance of starting with “the futur” when crafting your brand strategy. Learn how to tap into consumer psychology and improve your storytelling skills to create narratives that truly matter.

Explore the art of storytelling with practical storytelling tips that will elevate your brand’s storytelling game. Discover why stories matter in today’s competitive business landscape and how storytelling can be the key to unlocking success.

Don’t miss this opportunity to enhance your brand strategy and understand the psychology of selling. Join us as we delve into the world of business storytelling and uncover the secrets of effective corporate storytelling that resonates with your audience.

#storytelling #businessstorytelling #corporatestorytelling #psychologyofselling

In this episode:
00:00 – Intro
00:29 – Story vs. Narrative
01:15 – Narratives at Play: Deconstructing the American Dream
02:02 – The Power of a Shared Narrative
02:25 – Recapping the Difference
02:59 – Embracing Disruption for Growth
03:29 – What Most Get Wrong

Get access to more for FREE here: https://thefutur.com/free-resources

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The step-by-step blueprint and coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator

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✍️ Other Courses, Templates, and Tools:
https://thefutur.com/shop

🎙 The Futur Podcast:
https://thefutur.com/podcast

Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations

Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur

Shorts Playlist:
https://www.youtube.com/@thefutur/shorts

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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media