Food & beverage branding agency, Mudge, and creative agency, SpecialGuest have collaborated on the first-ever paid advertising campaign for Seattle-based food brand Beecher’s Handmade Cheese, with a little help from the brand’s diehard fanbase. The series of twelve videos highlights real comments from social media and emails, using humor and Beecher’s trademark deliciousness to infuse the words with personality, as the brand celebrates its 20th anniversary.
The work is running on OTT and social media (YouTube preroll, Instagram, LinkedIn) in the Seattle/Tacoma market and will continue to roll out across the country throughout the coming year. The agencies created :30, :15, and :6 spots (36 executions) along with a 30-second audio ad featuring existing products, as well as new frozen SKUs including Tomato and Cauliflower Soup.
Each spot is built around a real comment that types across the screen as if for the first time. In the backdrop, we see sumptuous macro footage of the Beecher’sdish …