For serial entrepreneur Marc Lore’s ambitious Wonder project, the agency created the new branding that was implemented across consumer touch points.
Creative agency Mrs&Mr has designed the branding system for Wonder, a food startup that is pioneering a new category of “fast-fine” dining. Wonder features some of the world’s best chefs, including Bobby Flay, José Andrés, Nancy Silverton, Marc Murphy, Marcus Samuelsson and others, along with award-winning restaurants such as Tejas Barbecue, Di Fara Pizza, Barrio Café, Maydan and more. They operate a collection of delivery-first restaurants that bring unprecedented convenience to at-home dining.
With 10+ locations now open throughout New York City and New Jersey, customers can mix and match from more than 30 celebrated restaurants in one simple and seamless order. But all that choice needed to be captured in a visual identity to tie all these restaurant brands together within the Wonder brand.
“In the unremarkable world of food delivery, where consumers are constantly compromising …