Motion Design elevates Fanshawe College's Virtual Open House Branding and Experience
CONTEXT
Fanshawe College hosted their biannual Spring Virtual Open House on March 27 with over 5,000 attendees from around the globe. The marketing and production goals for the event were:
- Increase awareness about Fanshawe College to prospective leads and the target audience.
- Create an engaging Virtual Open House experience for applicants.
- Move applicants through sales funnel to confirm or provide leads for the applications.
Due to the restrictions caused by the pandemic, new photography and videos were not available to form part of the event’s design assets. One of the key challenges in communicating with the prospective audience was conveying a reason to attend, considering competing events and growing fatigue with digital event experiences and online learning environments.
It was critical that the creative aspect of event stand out in a competitive field, disrupting what audiences might expect from higher education and offering an engaging, …