Can a white woman be responsible for branding and recruitment at an all-male HBCU? Morehouse College seems to think so. On May 6, Paula Resley was hired as the school’s Chief Brand Officer and Vice President of Strategic Communications, Marketing and Admissions. If that title sounds like a lot, that’s because it is. In her role, Resley will “direct brand and messaging strategy, as well as targeted recruitment and digital engagement.”
Prior to her position at Morehouse, Resley was Senior Director of Marketing for the U.S., Latin America and Canada at Carestream Dental, an Atlanta-based dental imaging and software company. Although Resley is not Black and has no previous experience in higher education, Morehouse hopes to use her marketing background to help expand the school’s recruitment strategy.
In a news release, David A. Thomas, Ph.D., Morehouse College President said, “Morehouse is fully committed to leveraging technology and targeted communications strategies to build our brand, expand …