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Entrepreneurship

Minnesota DEED aiming to market state as premier hub for startups [Video]

MINNESOTA – Starting a business during times like these may seem like a daunting task. But the Minnesota Department of Employment and Economic Development (DEED) aims to market the state as the premier hub to launch a new business.

Friday's rountable consisted of entrepreneurs from all walks of life, including healthcare and investment. DEED heads up Launch Minnesota, a statewide effort to grow startups and strengthen all regions in the North Star State as a national leader in innovation.

DEED Commissioner Steve Grove says that even in tough times like these, there tends to be a bit of a boom in startups and new businesses. 

"Whether that's because they're pressed to or need to because there simply aren't any other opportunities in the market, or see a disruption in the marketplace, we know that new business starts tick up in recessions."

While Minnesota does not rank high on new business …

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Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac