Metaforce partners with leading enterprise software company to drive a comprehensive rebranding effort, launching this week.
Metaforce, the ‘special forces’ of marketing, and its client FinancialForce, the platform for services businesses, today jointly announced the launch of Certinia, the new name for FinancialForce. FinancialForce chose Metaforce to lead its global rebrand, and the name change to Certinia, signaling the company’s evolution beyond its ERP roots to leadership in Professional Services Automation (PSA) and the creation of a comprehensive platform for services businesses.
“FinancialForce was the right name when the company was founded in 2009,” said Scott Brown, CEO of Certinia.“After a decade of investment, our Professional Services Cloud has become the most trusted PSA solution on the market. We’ve launched new products in two markets and we’ve expanded our offerings to deliver Services-as-a-Business. This evolution of the business drove our decision to rebrand and align our name with our promise and future potential. …